01
Week 1
Choose your offer
We begin with the steady, decisive work of choosing. You'll take the ideas you've been circling and pick the one that fits your life now - the one with the most pull, the most evidence, the most room to grow.
Online Live Programme
Build the thing you've been thinking about for months.
You've already got the idea, the audience, the client requests, the DMs.
Now you need the space, structure and accountability to turn it into something real.
We start on 23 November. 28 days building together, a proper break over Christmas, then January and February to get it live - right when people are ready to buy.
Branch out with the idea. Build it with the room around you.
Doors open OctoberTeaching begins 23 November
The problem
A successful freelance business shouldn't rest on 1 income stream.
A business with 1 income stream has a single point of failure. And January has a way of showing you exactly where that is - client projects sit in strategy mode rather than starting, and the invoices haven't either.
Most of the women I talk to aren't short of clients. They're short of slack. Every pound they earn depends on doing more client work. The days are full, the calendar is stretched, and 1 slow month brings an uncertainty that's hard to shake.
These days I run 7 income streams. I'm not teaching you to build 7. I want to help you add your second - 1 thing that earns alongside your client work. If you decide you want a third later, you'll already know how.
That's what Branch & Build is: widening what you offer without walking away from the business you've already built.
Who it's for
You already have enough to build on. This is for the moment you decide to.
You're in the right place if…
- You've been freelancing for at least 18 months.
- You already earn a living from your creative work.
- You have an idea you've been circling for months.
- People already ask you for it.
- You haven't built it yet.
This isn't for you if…
- You're at the beginning of your freelance journey.
- You're looking for something done for you.
- You collect ideas without committing to one.
The promise
You don't need another idea. You need to choose one - and build it with a room around you.
By the end you'll have
- 011 clearly named offer
- 02A price
- 03Evidence people want it
- 04A sustainable plan
- 05A sales page
- 06A launch timed for the new year
- 07January and February of support while it grows
How it works
28 days together. Then the new year.
The programme has 3 movements. First, 28 days working closely together, from 23 November to 20 December - 1 live lab a week, 1 focus each week. Then we stop, properly, for 2 weeks over Christmas. No guilt, no homework. Then January and February side by side, getting your idea into the world while the new-year energy is still high.
02
Week 2
Prove people want it
Before you build, you'll test. Small validations that give you real signal from real people, so the thing you make is something someone is already waiting for.
03
Week 3
Make it fit your life
We shape the offer around the way you work - your energy, your seasons, your other commitments. What you build should carry you forward, not weigh you down.
04
Week 4
Build and launch
The sales page, the emails, the infrastructure. You finish the 28 days with something ready to go - positioned for January, when people are actively looking to invest in themselves and something new.
And then January
2 months to finish the job.
January is famously slow for freelancers - projects get planned more than they get started. That's exactly why we use it! While everyone else is easing into the year, we're refining your offer, getting it in front of people, and building the second income that bolsters everything else you do.
The live labs
The room is the strategy.
Every week, we meet live. Not for a lecture - for a working session, the kind most freelancers never get. You bring the real thing you're building, and the room gets to work on it with you.
The feedback is specific to your offer, not general advice that could apply to anyone. The cohort is small on purpose, so the conversation stays close. And the WhatsApp thread between sessions means you're never sitting with a question for a full week.
By the end, you won't have a plan on paper. You'll have something other people have already looked at, questioned, and helped you shape - which makes it far harder to shelve when January gets busy.
on real work
Real feedback
close conversation
Small cohort
between sessions
WhatsApp
week to week
Momentum
What's included
Everything you need. Nothing you don't.
The programme is designed to be spacious. Enough to move you forward. Not so much that it becomes another thing to keep up with.
- 4 live labs with Georgie, starting 23 November01
- A small, private WhatsApp community02
- Weekly action plans03
- Optional tech trainings04
- A sales page walkthrough05
- Automations and email sequences06
- 2 proper weeks off over Christmas07
- January and February together, getting it live08
- Considered pre-work before we begin09
Make it back
How quickly could this pay for itself?
January tends to be a lean month for client work, which makes it the perfect month for something else coming in. A few ways your second income could earn the programme back - often within its first weeks on sale.
2 SEO consultancy sessions£450
1 coaching package£450
Around 18 digital products at £25£450
8 workshop tickets at £60£480
A small membership, growing over time£450+
These examples assume you already have clients or an audience - which is exactly who Branch & Build is designed for.
For perspective
1 private coaching session with Georgie is £230.
Branch & Build
28 days live, 2 months in the new year and an entire group experience for £450.
Pricing
The founding cohort.
Investment
£450
or 3 monthly payments of £150
Cohort
Small & considered
Teaching begins
23 November 2026
Future price
≈ £595
Join the founding cohort
Doors open October · Founding price, this cohort only
About Georgie
A writer who built a business in every direction.
I started as a travel writer with 1 income stream: words on a page for magazines. These days there are 7 - writing, coaching, a membership, digital products, events, retreats and a few things in between. Not because I was chasing more, but because each one made the whole business more stable.
You don't need 7. You need 2. A second stream is what turns a good freelance business into one that can handle a slow January, a lost client, or an idea you can't stop thinking about. And if you decide you want a third further down the line, you'll know exactly how to build it.
Branch & Build is the online counterpart to Atlas Retreat - the place where the same ideas that shape a week in Morocco meet you at your kitchen table, in the small hours before your other work begins.
It's the programme I wish I'd had when I was still deciding what to build.
From the room
“
Georgie was amazing at helping me price myself higher than I was initially going to quote. The community of women was so valuable - you realise how much of what you're going through is a shared experience. They were the highlight of my week.
Tayla Blaire - freelance writer
“
When I joined, I had a full-time job and 0 freelance clients. I quit my job and found 2 retainer clients. The freedom of freelancing helped me realise my next biggest passion is building a product business.
Tania Zhydkova - freelance writer
“
I really loved the course! The focus on community and support that the weekly group calls provided was the most valuable part. With a diverse group of women, there was always someone who could answer your question from a different background or experience.
Emilie Tveitan - freelance writer
Questions
A few things people ask before they apply.
Apply
Build it this year. Sell it in January.
Because January is a much better month to be selling than starting.